‘Kill Your Friends’ author John Niven tells us how he ‘actively told Coldplay and Muse to get fucked’ instead of signing them

“Surely, we’ve got the one Radiohead, we’re alright,” Kill Your Friends and Kill ‘Em All author John Niven says in a new interview.

In the interview, Niven recalls how wrong he was not to sign Muse and Coldplay when he worked as an A&R man in the 1990s. Both bands were some that ‘slipped through the net.’

“Muse and Coldplay… I actively told to get fucked,” he told This Feeling TV. “Now, I mean, it wasn’t like they were sat in the office, but I remember those demos doing the rounds back when I was an A&R guy back in 96-97’s-ish and my kind of feeling was, ‘does the world need another Radiohead’, because in the early days both those bands were quite sub-Radiohead and I thought, ‘surely we’ve got the one Radiohead, we’re alright’. Turned out, we did need the others as well.”

He added: “They’ve done alright. Meanwhile Mogwai were going to be bigger than Pink Floyd. I love them, I still do, I don’t always choose wisely commercially.”

Niven also did an interview with NME in 2013, where he said: “I’m still not really a massive fan of either band, but I guess if my job was to predict the public’s interest in them then I failed.”